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WHY IS THE MEDIA INFLUENCED BY SOCIAL AND CULTURAL CONTEXTS? As part of your answer please include your own definitions and differences between culture and social contexts. Use the examples from the adverts we saw to illustrate your points. The media output is dependant on what is socially accepted as well as morally correct, this applies to how the media text provide a message to the target audience, which should should provide a positive reaction. This ties in with the theory of how a person absorbs the information given to them, deciding whether or not to accept it. This then contributes to the vast majority of sales that an organisation has, due to a person either negotiating with an idea and enjoying it. This also has very close relation to the cultivation theory. Media text such as the current Gillete advertisement on gender produced major controversy due to the arguable topics they brought up about men, and their expectations. The advert also referred to men running...
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The Big Issue What is the big issue’s political stance? Although it is not clearly divisible that The Big Issue have a political stance, they do lean towards the conservative side. How can The Big Issue have a more varied front cover design than most magazines? Due to The Big Issue not having a distribution line on the shelves of stores, it allows them to change their masthead in not only in cover but in font as well, as they do not need consistency for their target audience. this also applies to the events that they report on, being varied.  What is The Big Issue’s sell line? It is a weekly magazine which the vendors buy from them for £1.25, which they then sell on for £2.50, and then get to keep the difference. What is the key value of The Big Issue?  The Big Issue  is one of the UK's leading social businesses and exists to offer homeless people, or individuals at risk of homelessness, the opportunity to earn a legitimate income, thereby helping them ...
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Practical Assessment HT2

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Understanding Audiences

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Understanding Audiences Discuss the existing target audience of this product and write your conclusions in your blog post. Questions to get you started the discussion: - What is the age of the audience the product/service is aimed at? - What gender do you think the product/service is aimed at? - What socio-economic class do you think your chosen product/service is aimed at? Look at the grid below to support your answers. The QR code i have reviewed sent me to https://www.nme.com/  which distribute music as well as the news relating to the filming and music industry. The age of the target audience would be from young teenage years to middle aged people. This is due to the variety of music, ranging from recent grime and hip hop, to it going back to the 80s as well. The target audience may mostly consist of females due to the nature of the website and how it focuses on female singers- however, it also does contain rappers which appropriates to a male audience. ...
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Media Language

How to use Adobe Premiere to edit your short movie Lesson Objective: K: The basics of video editing. U: How editing creates meaning. BAT: Edit a short video piece to create desired meaning. CO: Use media terminology throughout your verbal and written communication. Editing is the alteration of a piece of footage or imagery post production of when it is captured. Footage is a recording of an event in a point of time with a capturing device. Transitions in media context relate to how the images and placement in the frame may suddenly change to another area. One of the most common transitions is called a cut, where the frame instantly changes without any effects. A fade would be the slow transition of one frame to another while the second frame begins to appear. A wipe could simply be one frame appearing in the right of the current frame and gradually covering the other frame to appear on its own, however there are multiple and more complex ways this transition c...
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Lesson 3 - Camera Movements

Lesson 3 - Camera Movements K: Terminology for  camera movement. U: How camera movements create meaning and how they can be linked to genre. BAT: Create a quizlet to evidence your knowledge of camera movements and how they create meaning and how they are used.  How can they relates to genre. CO: To use Media language throughout your verbal and written communication.
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Lesson 2 - Media Language V Genre (Codes and Conventions)

K : the areas of study referring to media language as directed by the OCR spec. U : how media language affects genre. BAT : demonstrate your understanding of how these areas are applied via a practical activity. C.O:  Use media terminology (both old and new) in your verbal and written communication). LP5 (Wider reading) : click on this link...  The Power of The Media. -------------------------------------------- -genre is the style used in media language e.g. movies. - codes and conventions are the expected characteristics you would expect to find in media language/ genre. ---------------------------------- padlet -----------------------------
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